The New Music

In an earlier post I mentioned Radiohead's online release of In Rainbows and their "pay what you want" price. An article I recently read informed me that Jane Siberry had been using the same strategy as far back as 2005 as part of a musical reinvention. She also changed her name to Issa, altered her musical style, and incorporated performance art into her tours. This strategy has garnered her financial success, and has been accepted by her fans. This is a perfect example of adaption to a new digital climate. Siberry/Issa chose to accept the status quo and "go with the flow" rather than beating a dead horse by trying to carry the old-world approach to the music industry through the 21st century. Says Siberry/Issa: "I'm just opening the doors." Emerging artists, as well as established ones who wish to stay relevant, would be wise to walk through these doors.